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DOF: 30/04/2009

(Use our translation feature -near the top of the left hand column- for a fairly accurate translation of this document)

DOF: 30/04/2009
ACUERDO mediante el cual se ordena la suspensión de labores en la Administración Pública Federal y en el sector productivo de todo el territorio nacional, durante el periodo que comprende del 1o. al 5 de mayo del presente año.
Al margen un sello con el Escudo Nacional, que dice: Estados Unidos Mexicanos.- Secretaría de Salud.

JOSE ANGEL CORDOVA VILLALOBOS, Secretario de Salud, con fundamento en los artículos 4., tercer párrafo, 73, fracción XVI, bases 1a a 4a, y 133 de la Constitución Política de los Estados Unidos Mexicanos; 3o., fracciones III, XV y XVII, 4o., 6o., fracciones I y V, 7o., fracciones I y XIII, 13, apartado A, fracciones V, VII bis, IX y X, 15, 33, fracción I, 133, fracción II, 134, fracción II, 135, 139, 140, 141, 143, 147, 148, 150, 152, 181 a 184, 402 y 404 de la Ley General de Salud; 39 de la Ley Orgánica de la Administración Pública Federal, y el Decreto por el que se ordenan diversas acciones en materia de salubridad general, para prevenir, controlar y combatir la existencia y transmisión del virus de influenza estacional epidémica, publicado en el Diario Oficial de la Federación el 25 de abril de 2009, y

CONSIDERANDO

Que desde el inicio de la propagación de un nuevo tipo de virus de influenza en el territorio nacional, el Gobierno Federal, en coordinación con los gobiernos de las entidades federativas, ha implementado una serie de acciones dirigidas a controlar y combatir la existencia y transmisión del virus;

Que no obstante dichas medidas han permitido retardar la propagación del virus, la situación sigue siendo seria;

Que la Organización Mundial de la Salud incrementó a fase 5 la alerta de pandemia, que se caracteriza por la propagación del virus de persona a persona, al menos en dos países de una región de dicha organización;

Que una de las consecuencias del incremento referido en el considerando anterior, es que obliga a todos los países a maximizar las iniciativas para contener y retardar la propagación, a fin de evitar en lo posible una pandemia, y

Que el 25 de abril se publicó en el Diario Oficial de la Federación el Decreto por el que se ordenan diversas acciones en materia de salubridad general, para prevenir, controlar y combatir la existencia y transmisión del virus de influenza estacional epidémica, en el que el titular del Ejecutivo Federal ordenó que la Secretaría de Salud, con el propósito de combatir la epidemia y cuando lo estime pertinente, implemente de manera inmediata en las regiones afectadas de todo el territorio nacional, las demás acciones ejecutivas necesarias que determine la propia Secretaría de Salud; he tenido a bien expedir el siguiente

ACUERDO

Artículo Primero.- Se ordena la suspensión de labores en la Administración Pública Federal y en el sector productivo de todo el territorio nacional, durante el periodo que comprende del 1o. al 5 de mayo del presente año.

Artículo Segundo.- Se exceptúan de lo dispuesto en el artículo anterior, las labores que resulten indispensables para hacer frente de manera oportuna y eficaz a la situación de emergencia que vive el país.

Artículo Tercero.- Los titulares de las instituciones públicas federales deberán identificar las áreas que continuarán prestando los servicios que cotidianamente tienen a su cargo y que sean indispensables para afrontar la situación de emergencia, a fin de garantizar la suficiencia, oportunidad y continuidad en la prestación de servicios y provisión de bienes indispensables para la población.

Artículo Cuarto.- Las autoridades federales deberán garantizar la operación continua del transporte y, por lo tanto, seguirán funcionando los puertos, aeropuertos, carreteras y autopistas.

Artículo Quinto.- En el sector privado continuarán laborando las empresas, negocios, establecimientos mercantiles y todos aquéllos que resulten necesarios para hacer frente a la contingencia, de manera enunciativa, hospitales, clínicas, farmacias, laboratorios, servicios médicos, financieros, telecomunicaciones, y medios de información, servicios hoteleros y de restaurantes, siempre y cuando no correspondan a espacios cerrados con aglomeraciones, gasolineras, mercados, supermercados, misceláneas, servicios de transportes y distribución de gas.

Artículo Sexto.- Se exhorta a todas las entidades federativas y municipios a que se sumen a las medidas a que se refiere el presente Acuerdo.

Artículo Séptimo.- Las relaciones laborales se mantendrán y aplicarán conforme a lo previsto en los contratos individuales, colectivos, contratos de ley o condiciones generales de trabajo que correspondan, durante el plazo a que se refiere el presente Acuerdo y al amparo de la Ley Federal del Trabajo y la Ley Federal de los Trabajadores al Servicio del Estado, reglamentaria del Apartado B del Artículo 123 Constitucional.

TRANSITORIO

UNICO.- El presente Acuerdo entrará en vigor el primero de mayo de dos mil nueve y tendrá vigencia

hasta el cinco del mismo mes y año.

Ciudad de México, Distrito Federal, a veintinueve de abril de dos mil nueve.- El Secretario de Salud, José Angel Córdova Villalobos.- Rúbrica.

Reporting on Swine Flu Direct from Mexico

Reporting on Swine Flu Direct from Mexico

by Margo Jodyne Dills, PVNN

April 27, 2009 – On CNN you can find videos telling you how to avoid swine flu. Amateur productions, available for all to view, give advice on what precautions to take. One seemingly wise lady demonstrates the use of antibacterial hand gel in great detail. She explains how her husband and she have instructed their children in the correct way to wash the entire hand, including the fingertips. They state that their kids should be fine in their southern Californian school, using those safety measures.

In many areas of Mexico, that idea has been taken a step further: schools are closed. So are restaurants, nightclubs, bars and other public venues, including churches. This is occurring even in cities where there have been no cases of swine flu reported. Let’s not panic, shall we?

The death statistic for Mexico City varies according to which news agency you rely on. Many cases have been the result of poverty stricken people neglecting to seek medical treatment for illness until their condition is grave.

There are no reported cases in the very large state where I live, Jalisco. Our capital is Guadalajara, the second largest city in the country.

Is this tough on the economy? You bet it is. All the way up and down the food chain.

Lately Mexico’s had to battle the idea that tourists may be kidnapped, robbed, shot and further mutilated. Now you’ll just plain drop dead if you come here.

Conspiracy theories abound, of course, including a claim that an old business of Donald Rumsfeld has created the panic so they can unload over 50 million doses of a medication that sits on the shelf of an abandoned pharmaceutical company. Another is blaming “the cartel” getting back at the USA and Mexico for their dual attacks. These ideas are nonsense, as we well know, but they give theorists something to do with down time.

My daughter in Seattle panicked this morning. Shortly after arriving to work (a dental assistant in a busy clinic), she texted me with strong encouragement to get out of Mexico and come quickly to Seattle. I’m confirmed in my belief that I am better off staying put, avoiding airplanes with re-circulating air, airports with sneezing tourists and grimy public bathrooms. I’m quite happy with the beach down the road and I’m not quite ready for the culture shock of being up north.

Cultural differences have a huge effect on how a crisis like this is received. In Mexico, people are more willing to stay home once they have been told classes, appointments and work have been canceled. The office is closed. Play dominoes, talk to your neighbors, water the garden (or the sidewalk,) tinker with the car, dye your hair, take a nap. In the United States, when the office is closed, people go shopping, with a cell phone plastered to the palm of their hand.

The precautions in Mexico are prudent and if they keep people from falling ill, that’s the whole point of the exercise, isn’t it? It’s the old cow/barn theory. Once out, she’s difficult to round up and get back in. Lock her up, make sure she stays put and it lessens the work load considerably.

In the case that you are heading to ANY foreign country at this time, I suggest the use of common sense. Don’t cancel your vacation, business trip or family visit. But do what the doctors recommend: take your vitamins, double your fluid intake, wash your hands after any activity that could cause any kind of exposure, eat lots of fresh fruit and vegetables, keep your hands off of your face, out of your mouth.

Things will die down in a remarkably short amount of time, I suspect. Next week there will be something even more sensational to widen our eyes.

Then there’s the fellow who returned last week from Mexico City to his home in Holland. Having flu-like symptoms, he called his doctor and the Public Health authorities but was told to not worry. He had returned to the Netherlands BEFORE any reports of the swine flu had been RECEIVED by the Dutch Public Health Service. Therefore he was in no danger. Maybe you should just go to Amsterdam.

Margo Jodyne “Jodi” Dills moved to Puerto Vallarta from Seattle in 1999, living first in Mismaloya where she owned a guest villa, then in the Zona Romantica where she owns Lavanderia Pulpito. She gained her writing knowledge from classes in writing, publishing and editing at various colleges in Washington and from participating in writers groups and conferences. Visit her website MargoJodyneDills.com

Official Jalisco, Mexico, Swine Flu Regulations and Rules

The following is the official declaration by the Governor of the State of Jalisco, Mexico, concerning the 2009 Swine Flu outbreak in this country. It outlines the actions of the government and the responsibilities of the citizens. Use the automatic translation feature (upper left hand corner) of this website if you need.

por Gobierno del Estado de Jalisco

4/28/2009.-ACUERDO DEL CIUDADANO GOBERNADOR CONSTITUCIONAL DEL ESTADO

Guadalajara, Jalisco, a 26 veintiséis de abril de 2009 dos mil nueve

Con fundamento en lo dispuesto por los artículos 4 párrafo tercero de la Constitución Política de los Estados Unidos Mexicanos; 36, 46 y 50 de la Constitución Política del Estado de Jalisco; 1, 2, 3, 5, 13, 19 fracciones I y II, 20, 21 y 22 de la Ley Orgánica del Poder Ejecutivo del Estado de Jalisco; 4 fracción IV y 134 fracción II, 152, 402, 403 y 404 fracción VII de la Ley General de Salud; 4 fracciones I y II, 38, 39, 43, 51, 231, 232 fracción VII, 239 y 240 de la Ley Estatal de Salud, así como el decreto del titular del Poder Ejecutivo Federal publicado en el Diario Oficial de la Federación el 25 de abril del presente año, y con base en los siguientes

CONSIDERANDOS

I. Que de conformidad con el artículo 36 de la Constitución Política del Estado de Jalisco el ejercicio del Poder Ejecutivo corresponde a un ciudadano que se denomina Gobernador del Estado. De igual forma, el artículo 22 de la Ley Orgánica del Poder Ejecutivo, establece como una de las atribuciones del titular del Poder Ejecutivo, el apoyo, control y vigilancia en la prestación de los servicios de salud y bienestar social.

II. Que toda persona tiene derecho a la protección de la salud, en términos del marco constitucional y legal aplicable; y es deber del estado implementar las medidas preventivas, de control y combate a cualquier enfermedad transmisible que pueda constituir una amenaza a la salud humana, al orden o la paz públicos.

III. Que de conformidad con el artículo 152 de la Ley General de Salud, así como del numeral 51 de la Ley Estatal de Salud, las autoridades sanitarias podrán ordenar, fundadamente, por causas de epidemia, la clausura temporal o definitiva, en su caso, de los locales o centros de reunión de cualquier índole. De igual forma, los artículos 239 y 240 de la Ley Estatal señalan que la Secretaría de Salud y las autoridades municipales, podrán ordenar la inmediata suspensión de trabajos o de servicios o la prohibición de actos de uso, cuando de continuar aquellos, se ponga en peligro la salud de las personas. La suspensión de trabajos o servicios será temporal; podrá comprender la totalidad de actividades o parte de ellas y se aplicará por el tiempo estrictamente necesario para corregir las irregularidades que pongan en peligro la salud de las personas. Se ejecutarán las acciones necesarias que permitan asegurar la referida suspensión.

IV. Que de conformidad con el decreto expedido por el titular del Poder Ejecutivo Federal publicado en el Diario Oficial de la Federación el 25 de abril del año en curso, estableció que un nuevo tipo de virus se propagó en la Ciudad de México y sus alrededores, el cual ha causado cuando menos, veinte muertos, y que la autoridad determinó que no se trata de un virus habitual de la influenza estacional, sino que es mutante de un virus que tiene su origen porcino, estableciendo que es necesario poner en práctica todas las acciones que resulten necesarias para prevenir y controlar la existencia y transmisión del virus de influenza estacional epidémica.

V. Que una vez que se ha decretado la existencia de la epidemia, es menester que el Ejecutivo a mi cargo, en uso de las atribuciones que le otorga las disposiciones legales aplicables en materia de salud, y como consecuencia del probable peligro de contagio y de propagación del virus en lugares cerrados, tengo a bien decretar la clausura temporal de centros botaneros, casinos, bares, cantinas, cabaretes, centros nocturnos y similares; cines, teatros, centros de espectáculos, así como cualquier lugar de esparcimiento o centro de reunión en el estado de Jalisco, conforme se determine en los términos de este acuerdo según el desarrollo de los acontecimientos.

En virtud de lo anteriormente expuesto y fundado, tengo a bien emitir el siguiente

ACUERDO

ARTÍCULO PRIMERO. Se ordena la clausura temporal de centros botaneros, casinos, discotecas, bares, cantinas, cabaretes, centros nocturnos y similares; cines, teatros, centros de espectáculos, así como cualquier lugar de esparcimiento o centro de reunión en el estado de Jalisco.

ARTÍCULO SEGUNDO. La vigilancia respecto al cumplimiento del presente Acuerdo estará a cargo de las autoridades de la Secretaría de Salud y de los ayuntamientos correspondientes.

ARTÍCULO TERCERO. En caso de incumplimiento del presente Acuerdo se sancionará de conformidad con las disposiciones aplicables.

TRANSITORIO

ÚNICO. El presente Acuerdo entrará en vigor el día de su publicación en el periódico oficial “El Estado de Jalisco”, y tendrá vigencia hasta el día 6 de mayo del año en curso.

Así lo acordó el Ciudadano Gobernador Constitucional del Estado de Jalisco, ante los Secretarios General de Gobierno y de Salud, quienes lo refrendan.

EMILIO GONZÁLEZ MÁRQUEZ
EL GOBERNADOR CONSTITUCIONAL DEL ESTADO DE JALISCO

LIC. FERNANDO ANTONIO GUZMÁN PÉREZ PELÁEZ
EL SECRETARIO GENERAL DE GOBIERNO

DR. ALFONSO GUTIÉRREZ CARRANZA
SECRETARIO DE SALUD

Puerto Vallarta Swine Flu Updates

Updated May 15, 7 pm


UPDATE MAY 12: The Governor of the State of Jalisco has announced that all businesses may reopen on May 13.

UPDATE MAY 8: Puerto Vallarta is now shut down until May 18. The original closure was lifted for 2 days and then reinstated. Bars, clubs and public events are closed or canceled but restaurants and “essential” businesses are open.

NOTICE: The city of Puerto Vallarta has announced the closure of all night clubs and bars in the Centro and Old Town areas from April 26 until May 18 as a precaution against the spread of swine flu. Many events are also canceled.

Please contact ANY event ahead of time to see if it is still being held.

Concerning the following “official” regulations, consider that there are many variances and loopholes and individual businesses may have situations different than the general.

masks

  • All Vallarta schools closed until May 6
  • Clubs and bars in Old Town and Centro closed until May 4. Some bars and clubs are open north of Centro. Some bars are open if they also have restaurant licenses.
  • Movie theaters closed until further notice
  • Taco stands in Old Town are Closed
  • Restaurants are open but must close by midnight and may serve only 2 alcoholic beverages to a customer.
  • The May Day parade (May 1) is canceled
  • Political campaigning is curtailed (general elections are on July 6)
  • The Beach Soccer Qualifier is canceled
  • The May 2 BlueshineTrip Rave postponed

APRIL 29

  • There is visual screening of passengers at the airport and bus stations
  • Any May Festival activities are postponed or canceled
  • All events of the Cultural Department of Puerto Vallarta are canceled or postponed. The traditional Vallarta May Fiestas will begin May 9.
  • Buses and cabs are now being “disinfected” with bleach at the beginning or end of each shift. Drivers have been issued masks but use is voluntary.
  • All visits to any prison in Jalisco are suspended until May 6 (try not to get busted between now and then…)

APRIL 30

  • Don’t tell the authorities, but many bars and restaurants are not honoring the 2 drink limit…
  • At least 2 bars/restaurants on Olas Altas have been closed down by the Reglamentos for “violations” of the rules. They apparently had been turned in by a neighboring bar. You may still drink at the neighboring bar that remains open, if you wish.
  • According to Reglamentos, if a restaurant is serving alcohol, it can do so only if food is ordered also. This rule is in effect until May 4.
  • No alcohol may be served at beach restaurants after 7 pm
  • Many government offices closed from May 1 to May 5 for the triple holiday weekend

MAY 1

  • All 70 May Fiesta Events have been canceled.
  • The Filippa Giordano Concert on May 9 is postponed to an unspecified date.
  • No more than 30 people can gather at any one time and restaurants may serve no more than 100 customers at one time
  • The Mexican Secretariat for Communications and Transportation has announced enhanced health screening for all international passengers departing Mexico from the following six airports: Mexico City (Benito Juarez), Guadalajara, Monterrey, Cancun, Cabo San Lucas, and Puerto Vallarta. Any passengers displaying obvious flu-like symptoms may have their temperature taken by health officials; tests for the H1N1 virus may then be administered to those with fevers. Passengers with high temperatures or testing positive for the H1N1 virus will be denied boarding. All passengers should allow ample time for any delays the new health screening may add to the check-in process at the airport. At this time, the Embassy does not know of any plans to expand this screening to other airports or to arriving passengers, but the traveling public should be alert to this possibility. Other than the health screening, neither the U.S. government nor the government of Mexico has imposed any restrictions on travel between the U.S. and Mexico.
  • Government Announcement closing Federal offices and some businesses from May 1 to May 5
  • The 2009 Vallarta Altruism Festival on May 24 has been canceled. Ticket refunds are available.

MAY 2

  • There are now roadblocks at all major highways into Puerto Vallarta and people with out of state license plates are being stopped and ordered to fill out a questionnaire like the one used in the airport.

MAY 3

  • Lots of partying in the colonias
  • Not many people still wearing masks

MAY 4

  • Mexico Health Secretary Jose Cordova says most economic activity will resume Wednesday, May 6, ending a five-day National closure of nonessential businesses to stop the spread of the new virus.
  • Puerto Vallarta looks and feels quite normal except the big clubs are still closed and the City Government seems to be out of town.
  • WHO advises no restriction of regular travel or closure of borders.

MAY 5

  • Clubs and Bars may legally reopen Thursday, May 7
  • University and high schools will reopen May 7. Primary grades and daycare will reopen Monday, May 11
  • No new flu-related deaths in Mexico have been recorded since April 29.

MAY 6

  • 15 cases of H1N1 flu were confirmed in Guadalajara from samples taken on April 29. All cases are now recovered and healthy.

MAY 8

  • All bars, clubs, public meetings, schools, and places of entertainment closed again until May 18, by order of the Governor of the State of Jalisco. (ANNOUNCEMENT)
  • WHO is not recommending travel restrictions related to the outbreak of the influenza A(H1N1) virus.
  • Restaurants may serve alcohol only with food and may remain open until 2 am instead of the State suggested midnight
  • The City Government of Vallarta will be open from May 11 on.

MAY 9

  • Two verified cases of the flu have been found in Vallarta
  • Cars heading north on Hwy 200 are being stopped at the Nayarit border and occupants are asked about flu symptoms. The average number of people “channeled” for further testing is about 1 per day (out of 60,000 who pass through the roadblock).

logopopoMAY 12

  • The Governor of the State of Jalisco has authorized the reopening of all types of businesses in Puerto Vallarta on May 13. Schools will stay closed until May 18. LINK to SOURCE

MAY 15

  • CDC Travel Health Warning for Novel H1N1 Flu in Mexico Removed
    This information is current as of today, May 15, 2009 at 16:46 EDT

    CDC’s Travel Health Warning recommending against non-essential travel to Mexico, in effect since April 27, 2009, has now been downgraded to a Travel Health Precaution for Mexico.

    CDC has been monitoring the ongoing outbreak of novel H1N1 flu in Mexico and, with the assistance of the Mexican authorities, has obtained a more complete picture of the outbreak. There is evidence that the Mexican outbreak is slowing down in many cities though not all. In addition, the United States and other countries are now seeing increasing numbers of cases not associated with travel to Mexico. Finally, the risk of severe disease from novel H1N1 virus infection now appears to be less than originally thought.

“Hay medicina, hay cura, hay sicosis”
Panic, fear and hysteria are real the dangers now.
Lo siento.

mask-statue
LINKS (HINT: The United Nations WHO websites are the most accurate):

  • Local Medical and Legal Updates of the Flu (Banderas Bay News)
  • Official State of Jalisco Flu Information Website
  • UN WHO Disease Outbreak News
  • Official Emergency Regulations of the State of Jalisco (in Spanish)
  • National Emergency Regulations of May 1, 2009
  • US CDC H1N1 Flu Website
  • UN WHO Swine Flu Website
  • Mexico Gov online forum on the Flu (in Spanish)
  • Interesting Article on the Source of this Flu

Puerto Vallarta flu alert

Do-It-Yourself Magazines, Cheaply Slick

Do-It-Yourself Magazines, Cheaply Slick

By ASHLEE VANCE, New York Times

PALO ALTO, Calif. — For anyone who has dreamed of creating his own glossy color magazine dedicated to a hobby like photography or travel, the high cost and hassle of printing has loomed as a big barrier. Traditional printing companies charge thousands of dollars upfront to fire up a press and produce a few hundred copies of a bound magazine.

With a new Web service called MagCloud, Hewlett-Packard hopes to make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.

Charging 20 cents a page, paid only when a customer orders a copy, H.P. dreams of turning MagCloud into vanity publishing’s equivalent of YouTube. The company, a leading maker of computers and printers, envisions people using their PCs to develop quick magazines commemorating their daughter’s volleyball season or chronicling the intricacies of the Arizona cactus business.

“There are so many of the nichey, maybe weird-at-first communities, that can use this,” said Andrew Bolwell, head of the MagCloud effort at Hewlett-Packard. Samir Husni, a journalism professor at the University of Mississippi who plans to use the technology in his classroom, said, “We’re not talking about replacing the Vanity Fairs of the world. But it’s a nifty idea for a vanity press that reminds me of the underground zines we had in the ’60s and ’70s.”

Should the service take off, Hewlett could expand its lucrative business of selling huge digital printers to companies that would print the magazine and then ship its profitable inks by the barrel instead of the ounce.

It is not clear how big a market there is for small runs of narrow-interest magazines when so much information is available free on the Internet. So far, users of the service, which is still in a testing phase, have produced close to 300 magazines, including publications on paintings by Mormon artists, the history of aerospace, food photography and improving your personal brand in a digital age.

Aspiring publishers must handle their own writing and design work, sending a PDF file of their creation over the Internet to the MagCloud repository. H.P. farms out the printing jobs to partners scattered around the globe and takes care of billing and shipping for people who order the magazine. While H.P. charges the magazine publishers 20 cents a page, they can charge whatever they like for the completed product.

Traditional printing presses are fast and can produce large quantities of publications for much less than 20 cents a page. But the business model and technology relies on replicating a single, fixed image in volume to achieve cost-effective scale.

With digital presses like those made by Hewlett’s Indigo unit, a company can print one copy of 10 magazines or 10 copies of one magazine for about the same price. It is simply a matter of turning on the press and hitting a button.

Doreen Bloch, a student at the University of California, Berkeley, who created and runs a fashion publication, said MagCloud had made it much easier to produce her magazine, Bare, on a tight budget.

Ms. Bloch used to send final versions of Bare to a print shop in Arizona. If the editors noticed a typo or wanted to make a last-minute change, they had to pay $60 a page. “If we needed to change the cover because it had the wrong date, they gave us so much trouble,” Ms. Bloch said. With MagCloud, the editors can fiddle all they want free.

MagCloud could also open up new opportunities for local print shops.

Progressive Solutions in Santa Clara, Calif., has bought five of H.P.’s Indigo presses, which range in price from $300,000 to $600,000 a machine, in the last five years. It produces custom documents for companies like Tiny Prints, a popular service that lets people design their own invitations, stationery and announcements.

According to Scott Feldman, the co-owner of Progressive, the company needs to run its presses eight hours a day to break even and 12 hours a day to make money. It has been printing about 50,000 pages for MagCloud a month, including Bare.

The creators of Bare and other publications warn that it takes a lot of work to produce each issue, and some of the early MagCloud customers have had little success selling their publications online.

H.P. has developed technology in its research labs that could smooth the publication process. It has software that relies on algorithms to automate part of the design process, arranging photos in a way that is pleasing to the eye and suits a page packed with text. Down the road, H.P. might add such applications to the MagCloud service.

H.P. is also using technology similar to MagCloud to help publishers make out-of-print books available. It scans old books, cleans up the images and sends them off to the digital presses.

“By using electronic processes rather than humans, we were able to get our costs down from $2,500 per title down to about $50 per title,” said Phil Zuckerman, the president of Applewood Books in Carlisle, Mass. He said he can now afford to print single copies of old titles.

For H.P., MagCloud is also a way to provide customized service at low risk. And if the niche does not thrive, the company will simply move on. “We are trying to experiment with these new types of business models,” Mr. Bolwell said.

¡Limpiemos nuestro México! » May 31

cleanmexico-web

MEXICO CITY – Grupo Salinas, a group of companies founded by Mexican entrepreneur Ricardo B. Salinas, and its non-profit arm Fundacion Azteca announce the launch of a nationwide anti-litter campaign, “Limpiemos Nuestro Mexico” in conjunction with Mexico’s Semarnat environmental ministry.

The campaign includes a coordinated series of television spots and programs to increase awareness of the problem of littering and improper refuse handling in Mexico, as well as propose practical solutions, in the two months prior to the Movilizacion Nacional para Recoger Basura (National Mobilization to Collect Litter), which will be held on Sunday, May 31. Public registration for the event will begin April 13.

“We are doing our part to build a cleaner, more habitable Mexico,” said Ricardo B. Salinas, founder and chairman of Grupo Salinas. “As a society, we need to cultivate greater respect for the unequaled natural beauty of our nation.”

It is estimated that Mexico produces 100,000 metric tons of garbage per day, and 12,000 metric tons daily in Mexico City alone. Improper disposal of garbage creates serious health and accident risks, in addition to aesthetic considerations.

“We look forward to this becoming an annual event that has a long-lasting and extensive impact on habits throughout the country,” said Esteban Moctezuma Barragan, President of Fundacion Azteca.

The Limpiemos Nuestro Mexico campaign has the goal of collecting 1,000 metric tons of garbage at 1,000 sites across Mexico, with the base participation of 50,000 volunteers.

For further information on this campaign, visit: http://www.limpiemosnuestromexico.com and http://www.fundacionazteca.org.

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