NOW or NEVER / AHORA o NUNCA
An Exhibition of 15 Artists. October 15 to November 20, 2011.

Open Thursday through Sunday, noon to 6 PM, until Nov. 20.

Opening: October 15, 6 to 10 pm, with DJ Luis Echeverria. Complimentary Hors d’oeuvres and drinks at this opening (rumor has it that the complimentary drinks will be Jack and Pacifico something for both the serious and social art aficionados). There will also be a paid bar.

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Now or Never is the response of artists who have a history of participating in exhibitions and projects in Puerto Vallarta and who recognize the need to change the cultural landscape of the city at this moment in time.

Puerto Vallarta is transforming: with changing demographics and surging urban development while, at the same time, trying to hold tightly to a small town image. The city stands on a precipice — it can move forward with a new vision: cultural, urban, financial, etc. — or it can stand still in the relative safety of its golden heyday. With various international events on the horizon, a decision may be forced in one direction or the other.

Taking into account a potential paradigm shift in the city — and by utilizing to a broader event like the PanAmerican Games — Now or Never hopes to open the dialogue about the need for a larger cultural agenda in a city that lacks proper public exhibition spaces and resources to host important international art projects.

Employing contemporary art practices of installation art, video, intervention, and land art, artists residing/living in Puerto Vallarta, Guadalajara, Mexico City, San Francisco and Los Angeles are creating works that essentially transform a vacant beach-front lot into an open-air exhibition space.

Curator: Pilar Perez

Participating artists:
Puerto Vallarta: Rodrigo Ballester, Davis Birks, Angel Delgado, Jorge Ramirez, Dan Cristhian Rios, Fernando Sanchez; Guadalajara: Monica Escutia, Rubén Mendez, Daniel Monroy, Claudia Rodriguez, Javier M. Rodriguez; Ciudad de Mexico: Eduardo Abaroa, Mauricio Rocha, Sofia Taboas; San Francisco: Hung Liu; Los Angeles: Ruben Ortiz Torres

Address:
Between Hotel Villa Premiere and the new Beach Volleyball Stadium of the Panamerican Games (previously Hector’s Sunset). Access is from Playa Camarones and through the parking lot of the Volleyball Stadium, in front of the Sports Stadium

Exhibition: October 15 to Noviembre 20: Opening Oct. 15 from 6PM to 10PM

Horario: Open Thursday through Sunday, noon to 6 PM, until Nov. 20