With recent acquisition by Heineken of the Tecate Beer brand of Cervecería Cuauhtémoc Moctezuma from FEMSA, the owner of Coca Cola and OXXO stores in Mexico, a concerted effort (a war, if you will) is being waged to knock the Modelo Breweries out of 1st place in the Mexican market. Part of this strategy is the proliferation of OXXO stores (which sell only Tecate products) and the opening of new “corner bars” called Litros which sell only Tecate products, also). This is called market saturation.
Here in Vallarta 3 Litros Bars have opened in the last couple of months. They are very inexpensive to run (Tecate pays 80% of the rent) and they are flashy and serve cheap beer. The details in each store may vary but the basic design is the same, that of the local litros drinking spots found everywhere in tourist Mexico. You can buy LARGE quantities of beer to go or to drink on site. You can buy as much as a 100 peso 3 liter beer or as little as a 7 peso chica (on special days).
This Litros Bar, according to the current owner, will be called “Goodfellows” in honor of the gangster motif that is so popular in today’s Mexican youth culture. The owner is from Sinaloa and says that he has no clue what this area is like but that he is interested in experiencing it.
- ADDRESS: R. Gomez 150, Colonia Emiliano Zapata
- WEBSITE: None yet
- EMAIL: None yet
- PHONE: ???
- HOURS/DAYS: Daily 2 pm to 2 am
- HAPPY HOUR: Daily Specials
- Wings, Fries, etc. Cheap
- Lots of Blue Light
GOOGLE STREET VIEW & MAP
(This Google View Map was made before Litros was)
Updated April 15, 2010