On Saturday, May 23 at 5 pm, citizens and visitors of Puerto Vallarta are encouraged to meet at the parking lot of the Holiday Inn to begin a parade, a march en masse to Los Arcos Amphitheater in the City Center exhibiting for the media the image that Puerto Vallarta is still welcoming and safe for tourists.
People, both in the march and not, are encouraged to wear white and businesses are also encouraged to hang white table clothes out of windows, presenting to the world a unified color.
The idea is to gather as many people as possible and march towards the city center, so that the media will show the world that the town is free of the influenza virus and suitable for tourism.