MEXICO CITY – Grupo Salinas, a group of companies founded by Mexican entrepreneur Ricardo B. Salinas, and its non-profit arm Fundacion Azteca announce the launch of a nationwide anti-litter campaign, “Limpiemos Nuestro Mexico” in conjunction with Mexico’s Semarnat environmental ministry.
The campaign includes a coordinated series of television spots and programs to increase awareness of the problem of littering and improper refuse handling in Mexico, as well as propose practical solutions, in the two months prior to the Movilizacion Nacional para Recoger Basura (National Mobilization to Collect Litter), which will be held on Sunday, May 31. Public registration for the event will begin April 13.
“We are doing our part to build a cleaner, more habitable Mexico,” said Ricardo B. Salinas, founder and chairman of Grupo Salinas. “As a society, we need to cultivate greater respect for the unequaled natural beauty of our nation.”
It is estimated that Mexico produces 100,000 metric tons of garbage per day, and 12,000 metric tons daily in Mexico City alone. Improper disposal of garbage creates serious health and accident risks, in addition to aesthetic considerations.
“We look forward to this becoming an annual event that has a long-lasting and extensive impact on habits throughout the country,” said Esteban Moctezuma Barragan, President of Fundacion Azteca.
The Limpiemos Nuestro Mexico campaign has the goal of collecting 1,000 metric tons of garbage at 1,000 sites across Mexico, with the base participation of 50,000 volunteers.